Straight answers, before you ever pick up the phone.
The right relationship starts with honesty. Here are the questions we hear most. If yours isn't here, a short conversation is always welcome.
How Crestmark works
We are a planning firm first, not a money manager. The typical adviser manages your money and treats the plan as an afterthought. We work the other way around: we build the plan first and manage money in service of it.
Think of your money as the engine and the plan as the map. We start with the map, then coordinate everything else (taxes, protection, estate, investments) around where you actually want to go.
Retirement planning answers one question: when can you stop working, and will the money last. Financial planning is the whole life: cash flow, taxes across all your years, debt, protection, investments, and estate.
Retirement is one important goal inside the bigger picture. Most people come to us for retirement planning and stay for everything around it.
Most families do not lose money in the market. They lose it quietly, in the gaps between their taxes, their accounts, and their plan. Tax they did not have to pay, accounts working against each other, risk they carry without being paid for it.
We look for those leaks and help you close them. It is lower risk than chasing higher returns, and it lets you keep more of what you have already earned.
They are four simple questions almost no one can answer about their own money. For example: the rate of return you need to earn, adjusted for taxes and inflation, to retire at your current lifestyle and not outlive your savings.
We answer them with you in a focused session we call your Financial GPS, and you walk away with your actual numbers. You can take a two-minute version first at the four important questions.
Both, and the order matters. There is a modern dashboard on your phone that shows your whole plan, cash flow, taxes, protection, and goals together, not just an investment account dressed up to look like one.
Behind it is one advisor whose name you know, with a direct phone, a direct email, and yes, you can text. Never an AI you talk to and hope for the best. A real plan, and a real person who stays with you.
Who we work with
Families and pre-retirees are our core practice, along with younger professionals getting an early start, business owners, and military families. We also serve families whose wealth carries real complexity through a dedicated Private Wealth tier.
What they share is a desire for one coordinated plan and a real relationship, not a product sale.
We don't publish a hard minimum, because the right fit is about whether coordinated, ongoing planning will actually help you, not about a single number on a statement.
The best way to find out is a short, no-obligation conversation.
Yes. You do not need millions to start planning. You need a plan that grows with you and someone who actually answers when you call.
The earlier you start, the more the math works in your favor. We help you start now, and we stay.
Yes. Owners face entity structure, succession, concentrated equity, key-person risk, and the constant overlap of personal and business cash flow.
We coordinate the business and the household as one strategy, instead of two disconnected plans that quietly work against each other.
Yes, and it is personal. Ben served in the Marines and the Army before building Crestmark. We understand military pay, the TSP, VA benefits, and the transition to civilian income.
We plan with the same preparation you were trained to expect. Military families are welcome to reach out wherever they are in the journey.
That is our Private Wealth tier. When the picture is this layered, coordination is not a luxury, it is the whole job. We act as the quiet center of it.
We work alongside your legal and tax team, with access to advanced estate structures and institutional managers, and we measure success in generations, not quarters. This work is by introduction.
Fees and fiduciary
We are fee-based. Our compensation should line up with your outcomes, not with the products we recommend or the number of transactions we generate.
When an insurance or commission-based solution is genuinely the right tool for your plan, we tell you plainly and show you why. There are no hidden commissions and no incentives steering the advice, and you get full fee disclosure before you commit to anything.
Yes. Advisory services are provided under a fiduciary standard, which means we are obligated to act in your best interest.
That is not a marketing line. It is the standard that governs every recommendation we make.
No. Your assets stay in your name at a qualified third-party custodian, not with us. We advise and manage; your money remains in your accounts.
Securities and advisory services are offered through HTK (Hornor, Townsend & Kent), with roots dating back to 1847.
Getting started
It starts with a relaxed introduction. No pitch, no product presentation, no pressure. We listen first.
If there is mutual interest, we move into a thorough discovery process to understand your full picture before we ever propose a strategy.
The first call is short, about 15 minutes. We use it to learn what you're trying to accomplish, what's going on in your life, and how we can support you. No pitch, no product talk.
If it makes sense to keep going, we book a second meeting we call your Financial GPS. That is where we answer the four most important questions about your money. The decision to continue always stays yours.
Yes, and we prefer it. Most families we work with already have trusted professionals in their lives. Our role is to be the central coordinator so your advisor, CPA, and attorney are working from the same plan, not in silos.
If there are gaps in your team, we can help you find specialists whose approach fits your family.
Yes. We want to help everyone who comes to us, and we are honest that we cannot always reach every single person. What we can promise is this: every family we work with gets the same service, the same one-on-one, the same relationship, no matter what their account looks like.
We do not rank people by their net worth. A bigger balance does not buy more of our attention, and a smaller one never gets less. We prioritize people because we care about them and because we want to help, full stop.
This part is personal for Ben. He grew up homeless off and on, in a family that never had access to financial education. He built Crestmark for the people who were never shown how, not only the ones who already have it figured out.
Because service is the firm's origin story, not a once-a-year check. We are actively involved with Special Olympics Colorado and the Douglas County Veterans Memorial Fund, among others.
It is the part of this work we are proudest of, and it tells you more about us than any brochure could.
Still have a question? Let's talk.
No cost, no obligation, no pressure. Just a plain conversation to answer what's on your mind and see if we're a good fit.